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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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How Many Drinks Are Left in That Bottle?

Product waste accounts for thousands of dollars in lost profits at bars each year. Human error is ju...

10 Traits to Look for When Interviewing Bartenders

Searching for the right bartender can seem like searching for that pot of gold that’s supposed to be...

Managing Bar Costs: Practical Tips for Budgeting and Financial Control

Operating a bar is a careful balancing act. On one hand, you must manage the bar’s output and qualit...

Restaurant Daily Closing Checklist Examples

For many restaurants and bars, closing shifts can be incredibly busy and chaotic. At the end of a sh...

Media for Restaurants: Instagram Post Ideas

Social media is a big part of your marketing puzzle in the modern era. Unless you’re a well-establis...

Menu Creators for Restaurants

First impressions are everything, and your menu is one of the biggest parts of your grand introducti...

Floor Plan Creator For Restaurants

Creating a floor plan is more involved than it might initially seem. You’re not only creating an aes...

Sales per Labor Hour and Other Restaurant Metrics

Your restaurant’s success depends on your ability to run a business. Having access to your metrics c...

Scripts for Greeting Guests and Presenting the Menu

Customer satisfaction is what rules your restaurant or bar. Service inconsistencies and forgetfulnes...

2023 Summer Reading List for Food & Beverage Professionals

An in-depth list of the best reads from industry leaders — including the latest books, resources and...

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