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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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How to Reduce Restaurant Employee Turnover

Cost of employee turnover in restaurant industry Per TDn2K's 2018 Recruiting and Turnover Report, th...

Bar Loyalty Programs to Keep Your Customer's Coming Back for More

Repeat guests and regulars are the heart and soul of bars and restaurants. You've heard the old 80/2...

New Beer Releases: October 21st - 31st

You may be surprised to find a Christmas Ale on this list. Yes, you read that right -- a CHRISTMAS A...

The Most Haunted Bars in America

It’s that time of year again. Time to get weird. Time to get spooked. So, for those feeling the spir...

The Art of Serving Absinthe

Through no fault of its own (but perhaps the fault of its proponents), absinthe has achieved legenda...

10 Fall-Friendly Brews Your Bar Is Missing

During the autumnal beer-drinking season, ‘variety’ is a concept that seems almost entirely nonexist...

New Beer Releases: October 9th - 12th

We're just gonna cut right to the chase, here. You want new beer releases. And we got 'em. It's a wi...

Chicago's Top-Selling Beer: Modelo Especial

Alright, well, technically...Old Style was never the king of Chicago. For years, Miller Lite was in ...

Pumpkin Beer for Dummies: A Brief History

It's difficult to imagine a more divisive beer than the pumpkin ale. For some, it means fall is in t...

New Beer Releases: September 24th - 30th

Many beer drinkers consider summer a prime season for enjoying different brews. But us? We happen to...

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