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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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  • by: Breakthru Beverage Group
  • 3 min read

How to Navigate the Wide World of Rum

How to Navigate the Wide World of Rum

We’ve said it before, and we’ll say it again: rum is on the rise! In 2018, rum showed gains in case ...

The Drunken Midnight Ride that Saved American Rum

In most American classrooms, students learn about Paul Revere’s midnight ride -- about his warning t...

Japanese Whiskey is Running Dry: Here's What it Means for You

Certainly, there was once a time when good whiskey came exclusively from Scotland, Ireland, or Ameri...

The History of the Highball

You’d be hard-pressed to find a more vaguely defined drink than the Highball. What is a Highball? Ge...

Libation Celebration: The Ultimate Guide to International Beer Day

These days, it seems like America has a pretty good handle on all things hoppy and brewed. But, Augu...

New Beer Releases: August 3rd - August 17th

They're here. The Oktoberfest beers are officially here. We're not sure if that makes you ridiculous...

Virtue is Making America's Best Cider

America’s revitalized interest in cider isn’t exactly a secret, and it’s certainly not breaking news...

Area 51: What to Serve Aliens & Why

In celebration of both the culture of UFOs and of aliens in general, we’ve put together some recomme...

On Our Radar: July Beer Releases

All it takes is one beer to change your summer beverage game...and we're pretty confident you're gon...

Sour Beer Guide: From Berliner Weisse to Oud Bruin

Over the past several years, sour beers have been everything but a secret. The bright, tangy brews h...

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