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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Craft Beer's Latest Obsession: The Milkshake IPA

“Milkshake beers are not a trend or acceptable with traditional or even modern styles…No excuses. [s...

Oktoberfest Beer: Everything You Need To Know

Fall means different things to different people. To us at Provi (and we suspect many of you), fall m...

New Beer Releases: September 13th - 23rd

Temps are dropping (kind of). And we're starting to get really excited for fall (kind of). But what'...

IPA Style Beer Guide

America’s love affair with the IPA doesn’t seem to be going anywhere, anytime soon. The style of bee...

New Beer Releases: September 1st - 13th

Trigger warning: You are about to read a list of new and fall-inspired beer releases. If you can't h...

Green Thinking: The Skinny on Restaurant Sustainability

The world is ending, and we are all going to die.

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a ...

5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celeb...

Mexico's 3,000-Year Fight to Protect Tequila's Cultural Status

For a lot of folks out there, tequila is the ‘wild child’ in the spirits family. It’s got an (admitt...

New Beer Releases: August 17th - August 31st

We've got limited edition releases. We've got collaborations. We've even got a beer that was inspire...

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