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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Georgia Craft Beer Report: Trends Fueling the Local Craft Scene

Craft beer needs no introduction. While the beer category as a whole has seen better days, the craft...

4 Tech-y Tips for Building Better Account Relationships

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree:...

New Beer Releases: February 10th - February 19th

This is for the people out there sick of pouring the same old IPA's. It's tired. You're tired. And q...

Bar Event Promotion Ideas to Attract New Customers

Promotions are no small part of the restaurant game. While everyone would love for their businesses ...

New Beer Releases: January 31st - February 7th

We can see the light at the end of the tunnel. Patio season isn't that far off, now. So get excited....

How to Manage Bar Inventory

It may not be fun, but taking inventory accurately is a critical part of running a restaurant or bar...

Here's Why You're Seeing Bananas Everywhere

The cocktail scene these days is bananas (que the Gwen Stefani references, please). But, really -- b...

8 Inventory Hacks to Reduce Bar Costs

We know firsthand that taking inventory might not be on your ‘favorite things’ list. Inventory days ...

Hospitality Hiring Cheat Sheet: 10 Skills to Look For

Your bar is going to live or die off of the people running it, and that’s no secret. Great employees...

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