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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Here's Why You're Seeing Bananas Everywhere

The cocktail scene these days is bananas (que the Gwen Stefani references, please). But, really -- b...

8 Inventory Hacks to Reduce Bar Costs

We know firsthand that taking inventory might not be on your ‘favorite things’ list. Inventory days ...

Hospitality Hiring Cheat Sheet: 10 Skills to Look For

Your bar is going to live or die off of the people running it, and that’s no secret. Great employees...

New Beer Releases: January 20th - 24th

Mark your calendars 'cause lots of great beers are being dropped this week! From Chicago to Georgia,...

8 Easy Ingredients that will Instantly Upgrade Your Bar Program

It’s a tough business out there, and the (very harsh) reality is that if you’re not constantly impro...

Last-Minute Valentine's Day Ideas For Your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

How To Find Your Target Market & Boost Business for Your Bar or Restaurant

One of the hardest parts about opening a bar—cocktail bar, sports bar, bar club, restaurant bar, or ...

New Beer Releases: January 1st - 10th

We hope everyone had a safe and happy Holiday! By the way, how are your New Years resolutions coming...

New Beer Releases: December 20th - 26th

This is our last beer release post of 2019. (Don't worry, there will be plenty more in 2020!) We've ...

Drink Menu Design Hacks That Will Drive Profit

Designing a profitable drink menu is fun, there’s no doubt about that. It’s one of this writer’s fav...

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