<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=118821590194430&amp;ev=PageView&amp;noscript=1">

The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

2019. Wow. What a year for the beverage industry. We really gotta hand it to White Claw for giving everyone something to talk about. Some people even say that hard seltzer defined the decade. 

Me? Well, this might be a hot take, but I just think people like sparkling water. *queue mic drop*

I digress. 

There was more to this year, and to the beverage industry, than that crazy-popular bubbly beverage. In fact, a lot of things were happening behind the scenes. Things that you probably didn’t even realize were happening while your mind was clouded by the lure of White Claw.

Take beer for instance. The category has always been on top. I mean, everyone loves beer. Right? 

Until recently. 



In 2018, the product type was neck-and-neck with spirits. Beer holding 42.61% share and spirits at 43.20%. Then 2019 came and with it—a drastic shift in buyer behavior. Beer dipped in share a steep -8.05%, all the while spirits grew 7.48%. 

What does this say for the beverage industry landscape? And more importantly, how did we get here? How did this happen? 

If you’re wondering about the above, you’ve come to the right place. See, we’ve got the insight that can paint a broader picture into what exactly was movin’ and groovin’ the beverage industry this past year. 

We analyzed over 156 million servings ordered through the Provi platform by on-premise bars and restaurants in 2019. And the results will shock you.

Access THE FULL On-Premise Trend Reports

View the top breweries, the most popular products, and latest STYLE trends.

Subscribe to Get Industry Insights Delivered Straight to Your Inbox


By submitting this you will be receiving our latest updates on post.


Tap into fresh insights on-the-go with Fresh Tap by Provi

Listen to the Podcast

Related Posts

The Top 10 Ready-to-Drink Brands Fueling the Bar Scene this Summer

Every time the summer weather starts peeking out of the clouds, people start getting the itch. What itch? The one that i...

Agave Spirits Are On The Rise

To say agave spirits are on the rise is actually a bit of an understatement. Over the past several years, the category h...

Producers Bet Big on Boxed Wine as Sustainable Practices Become Status Quo

Before it’s in our glass, wine starts on the vine. And like other beloved agricultural products like coffee and chocolat...

Discover Provi Marketplace

Simplify the Way You Stock Your Bar

See how Provi helps thousands of bars, restaurants and retailers save 200 hours a year with a single app for browsing product catalogs, ordering, and messaging your reps.

Learn More


Comment to Tell Us Your Thoughts