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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

The 10 Commandments of Bar and Restaurant Inventory

We’ve put together the tried-and-true ten commandments of responsible, effective bar and restaurant ...

Customer-Driving Social Media Marketing Tips for Bars & Restaurants

For budding (or even seasoned) restaurateurs, knowing how to leverage social media, or where to star...

How to Manage & Improve Online Reviews for Your Restaurant or Bar

In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging...

8 Common Rookie Bartender Mistakes & How to Prevent Them

Anyone who has ever worked in the bar and restaurant industry knows that the job–front of house or b...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the savory, spic...

Increase Foot Traffic With These 6 March Madness Promotions

It's that time of year again: March Madness. You need to have drinks on tap, promotions ready to go,...

Celebrating the Success of Women in Spirits

Almost all of us know incredible and impactful women, and the best of us find ways to celebrate them...

A Bar Manager's Guide to Choosing the Right Glassware

How would you react if you ordered a glass of wine at your favorite bar and it was served in a mason...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

Top 5 Most Popular Wines According to Sommeliers

Whether a bar owner is trying to put together a list of wines for their bar’s grand opening or refre...

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