The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

Fastest-Growing Beverage Categories in 2021, Thus Far

Q1 revealed surprisingly familiar purchasing trends harkening back to that pre-pandemic era the enti...

How Seasonal Menu Changes can Positively Impact your Business

Whether the season is moving from summer to fall or winter to spring, you will want to maintain a se...

8 Common Rookie Bartender Mistakes & How to Prevent Them

Anyone who has ever worked in the bar and restaurant industry knows that the job–front of house or b...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the savory, spic...

Increase Foot Traffic With These 6 March Madness Promotions

It's that time of year again: March Madness. You need to have drinks on tap, promotions ready to go,...

Celebrating the Success of Women in Spirits

Almost all of us know incredible and impactful women, and the best of us find ways to celebrate them...

A Bar Manager's Guide to Choosing the Right Glassware

How would you react if you ordered a glass of wine at your favorite bar and it was served in a mason...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

Top 5 Most Popular Wines According to Sommeliers

Whether a bar owner is trying to put together a list of wines for their bar’s grand opening or refre...

Write for The Craft | Guest Post Guidelines

Guest Posting Guidelines Do you have an original idea or story you’d like to pitch to us? If so, we ...

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