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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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  • by: Maggie Mahar
  • 14 min read

Craft Beer News: January's Latest Releases

Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

Craft Beer News: January's Latest Releases

New year, new beer. (How many times have you read that already?) But seriously, for beer drinkers ev...

6 Hacks to Increase Revenue During Restaurant Slow Seasons

Bars and restaurants are suffering from slow sales in every market. Compounding this problem is the ...

10 Tips on Creating a Healthy Bar Menu

Whether you are trying to capture sales from people focusing on their New Year’s resolutions or simp...

Alcohol Trends: What to Stock & What to Drop for the Holidays

We’re celebrating the end of 2020 the only way we know how: through copious amounts of data. Before ...

5 Winter Wines You Need on Your Menu

The holiday season is now upon us, and it’s time to stock up the wine fridge with some of the best l...

Restaurant Industry News: What the COVID-19 Vaccine will Mean

The past few weeks have been very exciting as several new COVID-19 vaccines have revealed their tria...

How to Attract Food Critics to your Restaurant & Grow your Reach

Restaurants and bars tend to live and die by their reviews. While professional critics were once the...

What to Expect: Thanksgiving Eve Beverage Trends

Thanksgiving is upon us, and consequently, so is Thanksgiving Eve (otherwise affectionately known as...

New Beer Releases: November 3rd - November 20th

From Great Lake's Barrel-Aged Christmas Ale, to Harpoon's Winter Warmer, this roundup of new beer re...

Cost Cutting Ideas for Restaurants

You can call it being thrifty, frugal, or just plain savvy, but every restaurant owner wants to save...

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