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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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The Provi Team

11 Women-Owned Businesses & Brands in the Alcohol Industry

The alcohol industry might currently be a male-dominated one, but the cracks are slowly showing in t...

Draft Beer Systems: A Complete Guide

Draft systems give you the best experience when it comes to beer. There’s nothing like seeing beer f...

Must Have Bar Equipment

There’s this psychological concept that claims that the more you know about a topic, the less confid...

Beer by the Numbers

Beer has come a long way since it was first observed as early as 4000 BC. It’s one of the oldest alc...

Top 5 Tequila Brands on Provi from 2021

With so many varieties of tequila to choose from, how can they all be made from the blue agave plant...

Top 5 Sparkling Wine Brands on Provi from 2021

Finding ways to celebrate small joys is essential after living under the shadow of a pandemic for so...

Top 5 Bourbon Brands on Provi from 2021

Just like whiskey gets better with age, so too do the flavors and varieties with each passing year. ...

Best Blenders for Bars and Restaurants for Making Drinks

There’s nothing quite like a blended drink, whether it be a frosty daiquiri, some decadent frozé, or...

Managing Bar Tips

Servers, hosts, and bartenders are the food and bev staff who bring in the majority of bar tips afte...

Best Bottles of Wine to Pair with Your Valentine's Day Menu

Valentine's Day can be a stressful time of year—worrying about how to treat your special someone (or...

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