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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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The Provi Team

Top 5 Bourbon Brands on Provi from 2021

Just like whiskey gets better with age, so too do the flavors and varieties with each passing year. ...

Alcohol Sales Strategies

Business to business and business to customer alcohol sales in grocery stores, bars, and restaurants...

Best Bottles of Wine to Pair with Your Valentine's Day Menu

Valentine's Day can be a stressful time of year—worrying about how to treat your special someone (or...

Restaurant Accounting 101

We all rolled our eyes at our middle school math teachers when they said we’d “need to know this stu...

Beer & Wine vs. Liquor License FAQ

Laws surrounding the buying and selling of alcohol in this country have a long, tumultuous, and even...

How to Buy Liquor Wholesale

Liquor gets expensive, fast. 

How to Hire an Inventory Manager

Many new business owners believe they need to do everything themselves. They are their own accountan...

Alcohol Supplier 101

There are as many types of bars, eateries, and otherwise food-and-beverage establishments as there a...

Inventory Excel Formulas You Should Know

We know… You didn’t get into hospitality to learn Excel and Google Sheets. You probably didn’t get i...

Food and Beverage Budgeting Best Practices

Most of us think of a budget as an ultimately limiting factor in how we run our life or business fro...

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