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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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The Provi Team

The Provi Team

Spotlighting Women of History Who’ve Shaped Beverage Alcohol

March is Women’s History Month, and all month long, we’re celebrating the women in bev-alc who are d...

March 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

February 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Negotiating Prices With Sales Reps Where Both Parties Win

In order to maximize profits and keep a healthy bottom line, it’s crucial to ensure you get the best...

Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report from Q1 of 2022, Tito's was the top-selling spirit sold through the...

How to (Profitably) Price Wine for Your Bar or Restaurant

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s als...

Checking In: The State of Craft Beer Nationwide

April 7 is National Beer Day and to celebrate, we looked nationwide to gain insights into the state ...

How to Organize a Restaurant Menu

Have you ever gone to a restaurant and been confused, or even felt misled, by bad menu design? Being...

Better Beer for a Better Neighborhood: The Value of Craft & Microbreweries

Craft breweries make great beer. For many people, that’s as far as it goes. Most consumers do not co...

Eco-Friendly Packaging: Pros and Cons for Your Restaurant

More and more restaurants are considering moving to and using to-go and takeout containers with the ...

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