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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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The Provi Team

Negotiating Prices With Sales Rep Where Both Parties Win

In order to maximize profits and keep a healthy bottom line, it’s crucial to ensure you get the best...

Tito’s Vodka: A Craft Distillery Success Story

In the latest Provi Pulse Report from Q1 of 2022, Tito's was the top-selling spirit sold through the...

How to (Profitably) Price Wine for Your Bar or Restaurant

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s als...

Checking In: The State of Craft Beer Nationwide

April 7 is National Beer Day and to celebrate, we looked nationwide to gain insights into the state ...

How to Organize a Restaurant Menu

Have you ever gone to a restaurant and been confused, or even felt misled, by bad menu design? Being...

Better Beer for a Better Neighborhood: The Value of Craft & Microbreweries

Craft breweries make great beer. For many people, that’s as far as it goes. Most consumers do not co...

Eco-Friendly Packaging: Pros and Cons for Your Restaurant

More and more restaurants are considering moving to and using to-go and takeout containers with the ...

How to Set Pars for Bar Inventory

Maintaining a thriving bar or restaurant with a decent profit margin and happy customers involves fa...

Alcohol and Cannabis: What’s Coming?

The legalization of recreational cannabis is changing the hospitality industry as we know it. We’re ...

6 Underrated Irish Whiskeys to Stock for St. Paddy's Day

Saint Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey....

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