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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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The Provi Team

How to (Profitably) Price Wine for Your Bar or Restaurant

There’s undoubtedly a fine art to pricing wine. It’s not an easy task in the slightest, and it’s als...

Checking In: The State of Craft Beer Nationwide

April 7 is National Beer Day and to celebrate, we looked nationwide to gain insights into the state ...

Better Beer for a Better Neighborhood: The Value of Craft & Microbreweries

Craft breweries make great beer. For many people, that’s as far as it goes. Most consumers do not co...

How to Set Pars for Bar Inventory

Maintaining a thriving bar or restaurant with a decent profit margin and happy customers involves fa...

6 Underrated Irish Whiskeys to Stock for St. Paddy's Day

Saint Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey....

11 Women-Owned Businesses & Brands in the Alcohol Industry

The alcohol industry might currently be a male-dominated one, but the cracks are slowly showing in t...

The Histories and Mysteries of Whiskey Around the Globe

Whiskey has earned its place on the global stage as one of the most iconic beverages history has to ...

Must Have Bar Equipment

There’s this psychological concept that claims that the more you know about a topic, the less confid...

Top 5 Tequila Brands on Provi from 2021

With so many varieties of tequila to choose from, how can they all be made from the blue agave plant...

Top 5 Sparkling Wine Brands on Provi from 2021

Finding ways to celebrate small joys is essential after living under the shadow of a pandemic for so...

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