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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Corey Hines

Corey Hines
Career bartender turned Content Marketing Manager at Provi, covering all things beer, wine and spirits.

10 Top Products from Beverage Media Group’s 2022 Holiday Gift Guide

It’s hard to believe, but the holidays are here, and with it, the busy gift-shopping season. Consume...

5 Easy-To-Batch & Bottle Cocktails That Make Great Holiday Gifts

The holidays are here and with it, the gift-giving season. No longer should gift giving be limited t...

How Your Bar or Restaurant Can Maximize Holiday Party Season

With the holiday season upon us, bars and restaurants can capitalize on the influx of consumers cele...

Provi Picks: Top Thanksgiving Wines to Promote and Sell

For those hosting Thanksgiving celebrations with friends and family over roast turkey and fixings, k...

5 Must-Have Apple Brandies to Stock on Your Shelves

Apple brandy and its European cousin, Calvados, have a rich and storied history dating back hundreds...

Speaking of Savory: The History of the Bullshot Cocktail

Savory is an uncommon flavor category across the cocktail cannon, but the genre includes a family of...

Whiskey on the Rise — Emerging Regions & Trends in the World of Whiskey

Distillation has been around for thousands of years, making its debut roughly 2000 years ago in anci...

How England’s Vineyards Produce Sparkling Wines On Par with Champagne

In many ways, it shouldn’t come as a surprise that England’s southern vineyards are producing incred...

The Rise of Aperitivo—The Brands Lifting the Beloved Category to New Heights

Aperitivos (or aperitifs if you’re in France) are the subcategory names attributed to the bitter, ro...

Exploring The Best Craft Rums for National Mojito Day

Although we’re still unsure who or what governing body decides national [enter any wine, spirits, be...

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