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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Non-alc has had a monumental year in the bev-alc industry. As more consumers consume consciously, it only makes sense that more brands find their way into the market. While beer has a legacy foothold over the total zero-ABV market, non-alcoholic wine and zero-proof spirits are quickly gaining ground. And as we find ourselves at the end of the year and holiday celebrations commence, we wanted to highlight several top-performing non-alcoholic beers, wine and zero-proof spirits for conscious consumers, sober curious and designated drivers to enjoy over the holidays. 

The Best Non-Alcoholic Beers to Drink Over The Holidays

athletic brewingAthletic Brewing Run Wild Non-Alcoholic IPA

The ultimate sessionable IPA for craft beer lovers, Run Wild Non-Alcoholic IPA from Athletic Brewing Co. is brewed with a blend of five Northwest hops which provide an approachable bitterness that balances the specialty malt body. And with only 65 calories, this refreshing brew gives mindful comfort against the extra caloric intake that comes with holiday events and occasions. 

hoppy amber BrooklynBrooklyn Special Effects Non-Alcoholic Hoppy Amber

By leveraging a special fermentation method that blooms all the flavors, aroma and character of a great beer with none of the alcohol, Brooklyn Brewery’s Special Effects Non-Alcoholic Hoppy Amber excites even the most avid beer drinkers' taste buds. Dry hopping accentuates the lively top notes while providing a clean finish. 

hop splashSierra Nevada Hop Splash Sparkling Hop-Infused Water

Is it a beer? Does it matter? Regardless, it tastes like one. Sierra Nevada’s Hop Splash Sparkling Hop-Infused Water is just that: hop-infused water. Citra and Amarillo hop varieties deliver tons of tropical fruit and citrus-packed IPA flavor with none of alcohol, calories, carbs, or sugars. It’s a great drink for beer and seltzer lovers who are seeking refreshing over intoxicating. 

The Best Non-Alcoholic Wine to Drink Over The Holidays

TostTöst Non-Alcoholic Sparkling

Using all-natural ingredients and extracts, Töst presents a non-alcoholic sparkling wine alternative that delivers hints of crisp citrus with a refreshingly dry finish. White tea, white cranberry, and ginger marry together to create a meaningful and alcoholic-free drinking experience that’s perfect for any occasion — holiday or not. 

Geisen RoseGiesen Zero Non-Alcohol Rosé

This zero-ABV still wine packs all the elemental flavors and aroma of Marlborough rosé without the alcohol. Giesen Zero Non-Alcohol Rosé boasts delicious stone fruit aromas of white peach, apple, and fresh strawberries. Apple and stone fruit notes linger on the palate alongside crisp cranberry flavors and a lively, refreshingly dry texture. Despite having the alcohol removed, the wine is still wine at its core and is great for enjoying over a meal and with company. 

sparkling reislingLeitz Eins Zwei Zero Sparkling Riesling

Known for being one of Germany’s finest wine producers, Weingut Eins Leitz has delivered Eins Zwei Zero Sparkling Riesling, which offers the same fresh taste as their still Riesling, but with bubbles. Riesling grapes are grown, harvested, and fermented before undergoing delicate vacuum distillation to remove alcohol and preserve classic wine-like characteristics. It’s a non-alcoholic wine meant for special occasions, celebrations, or even everyday enjoyment. 

The Best Zero-Proof Spirits to Drink Over The Holidays

seedlipSeedlip Garden 108

Seedlip Garden 108 is a zero-proof alternative spirits formula that blends hand-picked peas and homegrown hay from the founder Ben Branson's Farm with traditional garden herb distillates that celebrates the essence of the English countryside. Simply serve with tonic and a sugar snap pea to garnish and voila!

BareBare Zero Proof Reposado Style Tequila

Bare Zero Proof Reposado Style Tequila is a non-alcoholic flavored expression of America’s soon-to-be favorite spirit. This zero-proof spirit contains notes of agave, serrano, fresh-cut grass, honey and floral depth, topped with lime zest and a tingling burning sensation. It’s a perfect alternative for tequila drinkers who are looking for no-ABV alternatives during the holidays. Best enjoyed in cocktails where tequila normally is used. 

Kentucky 74Spiritless Kentucky 74

What better cocktail exists to sip by the lit tree than an Old-Fashioned? For teetotalers, DDs and the sober curious, Spiritless Kentucky 74 is a beautifully distilled non-alcoholic spirit for bourbon cocktails, including the Old Fashioned. Kentucky 74 is crafted using a proprietary reverse distillation process. Kentucky 74 delivers a high-quality, smooth finish, underpinned by familiar whiskey notes like caramel, vanilla, and oak. 


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