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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Corey Hines

Corey Hines
Career bartender turned Content Marketing Manager at Provi, covering all things beer, wine and spirits.

10 Summer Promotion Ideas for Bars and Restaurants

Summer is high time for bars, restaurants and retail shops. Consumers flock to barrooms to unwind an...

The History and Rise of the Aperol Spritz

What is it about summer and its sweltering heat that has us longing to bake beachside in Italy or pe...

Have We Reached Peak RTD? An Inside Look at the Latest Data

Ready-to-drink or most often referred to as RTD is an emerging category that’s risen from a niche in...

Louise McGuane: The First Modern-Day Whiskey Bonder & Founder of J.J. Corry Irish Whiskey

Irish Whiskey has a storied past. For more than 400 years, Ireland has produced whiskey beloved by m...

10 Underrated Irish Whiskeys to Stock for St. Patrick's Day

St. Patrick’s Day is just around the corner, which means it’s time to break out the Irish whiskey. W...

Ways to Create a More Diverse, Equitable & Inclusive Bar and Restaurant Workplace

What’s most important to a bar, restaurant or retail business? Financial success and relevance are u...

Top-Selling Black-Owned & Founded Beer, Wine and Spirits

February is Black History Month and to celebrate, we’re taking a deep dive into Provi marketplace da...

3 Trends That Will Define Bev-Alc in 2023

The beverage alcohol industry is in a constant state of flux. Categories and subcategories trend up ...

Checking In: The State of Beer, Wine and Spirits in 2023

With 2023 in full swing, we looked to kick the new year off right by taking a deep dive into the lat...

How Athletic Brewing Co. Introduced Non-Alcoholic Craft Beer to the Masses

In recent years, non-alcoholic (NA) beer, wine and zero-proof spirits have been on the rise. But non...

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