<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=118821590194430&amp;ev=PageView&amp;noscript=1">

The Craft

Resources, guides and inspiration for the modern-day beverage professional.

The Craft_Header

Corey Hines

Corey Hines
Career bartender turned Content Marketing Manager at Provi, covering all things beer, wine and spirits.

How Bars Can Plan and Promote New Year’s Eve Celebrations

With 2024 rapping at the door, it’s time for bars and restaurants to start planning their New Year’s...

How Wine & Spirit Retailers Can Prepare for the End-Of-Year Holidays

Off-premise retailers, aka wine and spirit stores, are well aware of the importance of the end-of-ye...

Getting Ready for the Holidays — How Bars Can Prepare for the Season

Just like that, the holiday season is here. For bars, restaurants and retailers, it’s an especially ...

What’s New in Whiskey: Trends and Innovations Driving the Category Forward

A few weeks into the fall season, consumer preferences for spirits shift. Popular summer categories ...

Gen Z & Millennial Workers Are Changing The Beverage Industry — What Is it They Demand?

Nearly four years since the onset of the pandemic, trade workers in the beverage industry have seen ...

3 Powerful Takeaways from Provi & SevenFifty Daily’s 2023 Beverage Industry Career & Salary Survey Report

What’s it like to work in today’s beverage alcohol industry? Nearly four years since the onset of th...

5 Gin Cocktails That Have Been a Boom for the Gin Category

Since the middle ages, gin — or gin’s predecessor, genever — has been one the most transformative di...

A Brief History of the Martini — A Cocktail That’s Stood the Test of Time

What do you know about the Martini? Sure, it’s a classic cocktail that can be made with gin or vodka...

What is Bourbon Heritage Month? Why We Celebrate "America’s Native Spirit"

Each September, whiskey enthusiasts nationwide raise a glass to celebrate bourbon whiskey. While the...

10 Bar & Retail Promotion Ideas to Drive Labor Day Weekend Sales

Labor Day weekend is summer’s last hurrah before the fall season arrives. For the bar and restaurant...

Related Posts

Discover Provi Marketplace

Simplify the Way You Stock Your Bar

See how Provi helps thousands of bars, restaurants and retailers save 200 hours a year with a single app for browsing product catalogs, ordering, and messaging your reps.

Learn More


Comment to Tell Us Your Thoughts