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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Corey Hines

Corey Hines
Career bartender turned Content Marketing Manager at Provi, covering all things beer, wine and spirits.

Top-Selling Non-Alcoholic Beer, Wine & Spirits for Dry January

For 31 days in January, many will choose to abstain from drinking alcohol. Known as “Dry January,” t...

The Rise of the Booze-Free Bar

Each year gives rise to new trends in the beverage alcohol industry. Some are niche while others tra...

How Bars Can Plan and Promote New Year’s Eve Celebrations

With 2023 rapping at the door, it’s time for bars and restaurants to start planning their New Year’s...

Top 5 Sparkling Wines For The Holiday Season

As the end-of-year holidays approach, consumers naturally reach for sparkling wines to celebrate wit...

No-ABV Beers, Wines and Zero-Proof Spirits for the Holidays

Non-alc has had a monumental year in the bev-alc industry. As more consumers consume consciously, it...

10 Top Products from Beverage Media Group’s 2022 Holiday Gift Guide

It’s hard to believe, but the holidays are here, and with it, the busy gift-shopping season. Consume...

5 Easy-To-Batch & Bottle Cocktails That Make Great Holiday Gifts

The holidays are here and with it, the gift-giving season. No longer should gift giving be limited t...

How Your Bar or Restaurant Can Maximize Holiday Party Season

With the holiday season upon us, bars and restaurants can capitalize on the influx of consumers cele...

Provi Picks: Top Thanksgiving Wines to Promote and Sell

For those hosting Thanksgiving celebrations with friends and family over roast turkey and fixings, k...

5 Must-Have Apple Brandies to Stock on Your Shelves

Apple brandy and its European cousin, Calvados, have a rich and storied history dating back hundreds...

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