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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Corey Hines

Corey Hines
Career bartender turned Content Marketing Manager at Provi, covering all things beer, wine and spirits.

5 Gin Cocktails That Have Been a Boom for the Gin Category

Since the middle ages, gin — or gin’s predecessor, genever — has been one the most transformative di...

A Brief History of the Martini — A Cocktail That’s Stood the Test of Time

What do you know about the Martini? Sure, it’s a classic cocktail that can be made with gin or vodka...

What is Bourbon Heritage Month? Why We Celebrate "America’s Native Spirit"

Each September, whiskey enthusiasts nationwide raise a glass to celebrate bourbon whiskey. While the...

10 Bar & Retail Promotion Ideas to Drive Labor Day Weekend Sales

Labor Day weekend is summer’s last hurrah before the fall season arrives. For the bar and restaurant...

Managing Bar Costs: Practical Tips for Budgeting and Financial Control

Operating a bar is a careful balancing act. On one hand, you must manage the bar’s output and qualit...

What’s New in Vodka: Unveiling the Latest Trends Revolutionizing the Category

Vodka has been the number-one-selling spirit in America since the 1970s, but recent headlines would ...

The Most Popular Cocktails of 2023 (So Far)

Despite the Dirty Shirley’s fated attempt last year to go down in the annals of “drink of the summer...

The State of Rosé in 2023: Emerging Trends and Market Insights

Rosé has unequivocally become the wine of summer, but it wasn’t always that way. Over the last centu...

2023 Summer Reading List for Food & Beverage Professionals

An in-depth list of the best reads from industry leaders — including the latest books, resources and...

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