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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.


How Beverage Brands are Leveraging Social Media Today

Now, more than ever, being on social media is necessary in order to be a successful beverage brand. ...

Boost Profits With These 3, Easy Restaurant Patio Ideas

Do you hear that? It’s the sound of vitamin D deficient patrons emerging from their coronavirus hibe...

5 Powerful Email Tactics For Liquor Sales Reps

No matter what your relationship is like with various clients, keeping them engaged with your distri...

4 Tech-y Tips for Building Better Account Relationships

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree:...

Bar Promotion Ideas to Attract New Customers

Promotions are no small part of the restaurant game. While everyone would love for their businesses ...

How To Identify The Target Market For Your Bar or Restaurant and Boost Business

One of the hardest parts about opening a bar (cocktail bar, sports bar, a bar club, restaurant bar, ...

Drink Menu Design Hacks That Will Drive Profit

Designing a profitable drink menu is fun, there’s no doubt about that. It’s one of this writer’s fav...

How to Build a Restaurant Brand

The restaurant industry is as competitive as ever. Each week, it seems harder and harder to keep you...

Customer Loyalty: How to Keep 'Em Coming Back To Your Bar

In the past, we’ve spoken about employee loyalty and reducing staff turnover. Today, we’re talking a...

Craft Beer Design: What Consumers Really Want

Quality keeps them coming back. Good looks make them care in the first place.

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