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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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How Liquor and Beer Reps Can Use the Power of Data to Boost Sales

It’s common knowledge that data powers nearly every aspect of businesses today. And when it comes to...

5 Ways Craft Beer can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Ye...

9 Ways to Market Seasonal Menu Changes at your Bar or Restaurant

There was a time when seasonal menu changes were a niche move that only worked for a handful of esta...

How Beverage Brands are Leveraging Social Media Today

Now, more than ever, being on social media is necessary in order to be a successful beverage brand. ...

Boost Profits With These 3, Easy Restaurant Patio Ideas

Do you hear that? It’s the sound of vitamin D deficient patrons emerging from their coronavirus hibe...

5 Powerful Email Tactics For Liquor Sales Reps

No matter what your relationship is like with various clients, keeping them engaged with your distri...

4 Tech-y Tips for Building Better Account Relationships

While making quick sales is always a nice part of the job, any good beer or spirits rep could agree:...

Bar Promotion Ideas to Attract New Customers

Promotions are no small part of the restaurant game. While everyone would love for their businesses ...

How To Identify The Target Market For Your Bar or Restaurant and Boost Business

One of the hardest parts about opening a bar (cocktail bar, sports bar, a bar club, restaurant bar, ...

Drink Menu Design Hacks That Will Drive Profit

Designing a profitable drink menu is fun, there’s no doubt about that. It’s one of this writer’s fav...

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