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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Customer-Driving Social Media Marketing Tips for Restaurants & Bars

For budding (or even seasoned) restaurateurs, knowing how to leverage social media, or where to star...

Increase Foot Traffic With These 6 March Madness Promotions

It's that time of year again: March Madness. You need to have drinks on tap, promotions ready to go,...

How to Attract Food Critics to your Restaurant & Grow your Reach

Restaurants and bars tend to live and die by their reviews. While professional critics were once the...

5 Simple Tips to Boost Your Ecommerce Conversion Rate

Just like planning any successful party, you’re more likely to get a large turnout by tempting guest...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images...

4 Quick & Easy Ways To Increase Sales with Beverage Sell Sheets

More than likely you’re familiar with the concept of beverage sell sheets. Perhaps they’ve been give...

How Alcohol Sales Reps Can Use the Power of Data to Boost Sales

It’s common knowledge that data powers nearly every aspect of businesses today. And when it comes to...

5 Ways Craft Beer Can Help Boost Your Restaurant Sales

According to the Brewer’s Association, beer consumption per capita declined by 2 percent in 2019. Ye...

How Beverage Brands Maximize Their Social Media Presence

Now, more than ever, being on social media is necessary in order to be a successful beverage brand. ...

Boost Profits With These 3, Easy Restaurant Patio Ideas

Do you hear that? It’s the sound of vitamin D deficient patrons emerging from their coronavirus hibe...

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