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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Tips & Strategies to Boost Business for Bars and Retailers in Winter

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning pe...

How Bars Can Plan and Promote New Year’s Eve Celebrations

With 2024 rapping at the door, it’s time for bars and restaurants to start planning their New Year’s...

How Wine & Spirit Retailers Can Prepare for the End-Of-Year Holidays

Off-premise retailers, aka wine and spirit stores, are well aware of the importance of the end-of-ye...

10 Bar & Retail Promotion Ideas to Drive Labor Day Weekend Sales

Labor Day weekend is summer’s last hurrah before the fall season arrives. For the bar and restaurant...

7 Ways to Market Seasonal Menu Changes at your Bar or Restaurant

There was a time when seasonal menu changes were a niche move that only worked for a handful of esta...

2023 Summer Reading List for Food & Beverage Professionals

An in-depth list of the best reads from industry leaders — including the latest books, resources and...

10 Bar & Restaurant Promotion Ideas to Attract Customers This Summer

Summer is high time for bars, restaurants and retail shops. Consumers flock to barrooms to unwind an...

How Your Bar or Restaurant Can Maximize Holiday Party Season

With the holiday season upon us, bars and restaurants can capitalize on the influx of consumers cele...

Become the Headliner Bar During Music Festival Season

Summertime sadness subsides once music festival season hits your city. Whether it’s a larger show li...

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