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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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How Bars Can Plan and Promote New Year’s Eve Celebrations

With 2023 rapping at the door, it’s time for bars and restaurants to start planning their New Year’s...

How Your Bar or Restaurant Can Maximize Holiday Party Season

With the holiday season upon us, bars and restaurants can capitalize on the influx of consumers cele...

Become the Headliner Bar During Music Festival Season

Summertime sadness subsides once music festival season hits your city. Whether it’s a larger show li...

5 Bar & Restaurant Promotion Ideas for the Fourth of July

Independence Day—the Fourth of July—is without a doubt America’s big summer holiday. And that goes d...

How to Create a Bar or Restaurant Marketing Plan

If you’re opening a new bar or restaurant, creating a marketing plan is more than a good idea—it’s b...

Instagram Strategies for Bars and Restaurants

In today’s food and beverage landscape, social media is simply no longer considered “optional.” Afte...

Chalkboard Inspiration for Your Bar or Restaurant

Ah, the unassuming bar and restaurant chalkboard. No one expects it to be the source of information,...

Choosing the Right Online Delivery Service for Your Bar or Restaurant

In today’s digital world, nearly four out of every five millennials use online restaurant ordering s...

Customer-Driving Social Media Marketing Tips for Bars & Restaurants

For budding (or even seasoned) restaurateurs, knowing how to leverage social media, or where to star...

Increase Foot Traffic With These 6 March Madness Promotions

It's that time of year again: March Madness. You need to have drinks on tap, promotions ready to go,...

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