So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images and snappy copy. Now what? Granted, your Storefront will be viewed by thousands of beverage buyers. But, how do you keep it top of mind?
Today we’re putting on our marketing cap and going over a few simple, yet hugely effective ways to increase eCommerce traffic to your Storefront. And the best part? They won't break the bank.
Utilize your Email List
First things first, start with something you can already leverage—your expansive email list! If there’s one thing we do know for sure, it’s that email marketing works. It’s the one place you can almost guarantee your audience is going to be every day. And unlike social media, you don’t need to worry about hacking an algorithm.
When launching your Storefront to the masses, consider sending an email to everyone on your list letting them know that they can shop your catalog online. This could also be a good time to offer a promotion or referral discount to those on your email list, to encourage customers to share your Storefront within their network.
So, why focus on email marketing? Because Emails are 40 times more effective than Facebook and Twitter combined in helping acquire new customers. (McKinsey) Not only that, but it also aids in reaching your mobile customers on the go. Which, by the way, nearly 45% of all marketing emails today are opened on a mobile device. Even more, an email marketing survey of 73 companies found that for every $1 spent on email marketing, the average return on investment is $50! (Sumo)
Share it on Social
Home to more than 3.4 billion active users, Social Media provides ample traffic-driving opportunities which can ultimately convert into leads.
So, how can you do that exactly? Start by adding your URL in the bio and make your Storefront a part of your overall content strategy. You can post on your Social when you’re running a sale and direct users to your bio. Even better, try running an influencer campaign. Utilize a bar or restaurant that purchases from your Storefront and round up some of their favorite products. This can not only help build trust and authority but also widen your reach.
Make sure your content is shareable so your audience can easily spread the word and be prepared to engage with them by answering questions or relaying feedback. And before you do anything, use social media analytics to track when your audience is most active so you can direct users to your Storefront at that time.
Increase eCommerce Traffic via Content Marketing
Ever heard of a little thing called content marketing? This involves, quite literally, creating different types of content. Think: blogs, podcasts and infographics. It’s a type of long-term strategy that doesn’t explicitly promote your Storefront, but it stimulates interest in your products which can lead to conversion.
According to Demand Metric, “Content marketing costs 62% less than traditional marketing while generating about three times as many leads.” Why? Because creating useful content that speaks to your audience helps in building trust and interest. (Plus, there’s always the added potential of it going viral!)
When creating content, it’s important to put yourself in the shoes of your audience. What would be useful for a bar, restaurant or retailer to read, use, or learn about? And most importantly, make sure the content you are creating is timely and appropriate for each stage of the buying process.
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Go Guerilla With your Strategy
Another tactic is guerilla marketing. It can best be described as an unconventional form of communication, in an unexpected place—a “low-cost, high-impact” impression, if you will.
This could mean something simple, like creating stickers or flyers for reps to pass off to their accounts, or something a little more complex, such as sending bars, restaurants and retailers boxes of branded masks to wear and hand out to employees.
When marketing your Storefront, think about where your audience is and try to meet them there. Many folks in the food and beverage industry have an active presence online. Why not host a webinar or participate in an online forum?
It doesn’t matter whether you use a sticker or a stencil to rep your Storefront, when it comes to guerilla marketing, it all comes down to how much it wows and captivates your audience.