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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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A Bar Manager's Guide to Choosing the Right Glassware

How would you react if you ordered a glass of wine at your favorite bar and it was served in a mason...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

The Ultimate Liquor Pricing Guide for Bar Managers

If you're wondering "how to price liquor?" then you've come to the right place. Pricing beer, wine a...

How to Maintain Cleanliness in a Restaurant

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a ba...

Cost Cutting Ideas for Restaurants

You can call it being thrifty, frugal, or just plain savvy, but every restaurant owner wants to save...

Upselling Techniques for Bars and Restaurants

Good upselling techniques are key to making your bar or restaurant more profitable. But did you know...

7 Ways to Increase Bar Profit Using Leftover Inventory

The seasons are a-changin', and that means it’s out with the old and in with the new. Each spring an...

How Innovative Tech is Fueling the Craft Beer Industry

For an industry as old as beer brewing, the beer world’s ability to keep up with the times is almost...

7 Tips to Boost Employee Loyalty at Your Restaurant

In an industry as competitive as Food and Bev, boosting employee loyalty is ongoing battle. Aside fr...

A Bar Manager's Guide to Rehiring Furloughed Employees

Chances are, you’ve had to furlough some of (if not most of) your employees during the Coronavirus o...

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