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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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How E-Commerce is Impacting Bars and Restaurants

E-commerce has changed the way consumers shop -- that’s hardly news. From everyday retail to niche p...

A Bar Manager's Guide To Acing a Health Inspection

No matter how clean and how orderly your restaurant is, health inspection anxiety seems like an enti...

Restaurant Predictive Analytics and Big Data

The data revolution is here. With a never-ending focus on improving customer and patron experience, ...

How To Create A Cocktail Menu that Actually Sells

Starting to think about writing your next (or first) cocktail menu? Congrats! Many bartenders spend ...

How to Manage Bar Inventory

It may not be fun, but taking inventory accurately is a critical part of running a restaurant or bar...

8 Inventory Hacks to Reduce Bar Costs

We know firsthand that taking inventory might not be on your ‘favorite things’ list. Inventory days ...

Hospitality Hiring Cheat Sheet: 10 Skills to Look For

Your bar is going to live or die off of the people running it, and that’s no secret. Great employees...

Last-Minute Valentine's Day Ideas For Your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

Increase Bar Profit Margins With These Profitable Classic Cocktails

Bartending and menu creation are inherently creative endeavors. The key to crafting a perfect menu i...

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning pe...

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