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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The 10 Commandments of Bar and Restaurant Inventory

We’ve put together the tried-and-true ten commandments of responsible, effective bar and restaurant ...

How to Open a Bar: These 4 Essential Tips Will Help You Succeed

You’ve dreamed of the idea, and now you finally want to make it come to life: you’re ready to open y...

How to Be a Better Bar Manager

If you’ve ever served during the after-work happy hour rush, then you know bartending is more of an ...

How to Manage & Improve Online Reviews for Your Restaurant or Bar

In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging...

How to Create a Seasonal Menu that Boosts Sales

Whether the season is moving from summer to fall or winter to spring, you will want to maintain a se...

8 Common Rookie Bartender Mistakes & How to Prevent Them

Anyone who has ever worked in the bar and restaurant industry knows that the job–front of house or b...

A Bar Manager's Guide to Choosing the Right Glassware

How would you react if you ordered a glass of wine at your favorite bar and it was served in a mason...

8 Benefits of Going Cashless at Your Bar or Restaurant

Even before COVID-19, many bars were beginning to consider going cashless. The laundry list of benef...

The Ultimate Liquor Pricing Guide for Bar Managers

If you're wondering "how to price liquor?" then you've come to the right place. Pricing beer, wine a...

How to Maintain Cleanliness in a Restaurant

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a ba...

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