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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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  • by: Ryan Philemon
  • 5 min read

Build a Profitable Zero-Proof Cocktail Program

Ryan Philemon

Ryan Philemon

Build a Profitable Zero-Proof Cocktail Program

Non-alcoholic cocktails have crossed from trend to expectation. Guests who don't drink, or who drink...

Gen Z Drinking Trends: How Bars Can Respond

Gen Z goes out more than you think. They post constantly, chase experiences, and care about what's i...

Using Beverage Data to Build Smarter Drink Menus

A data-first playbook for engineering profitable, guest-friendly beverage menus.

Surviving Slow Season: Traffic Driving Tips for Bars & Restaurants

The holidays are over. The Champagne corks have been swept up, the gift cards have been spent, and y...

Your Dry January Playbook: How to Profit from Sober-Curious Guests

January 1st brings resolutions and for a growing number of your guests that means putting down the g...

Frozen Drink Equipment and Supplies Checklist for Bars

As temperatures climb, customer demand for frozen cocktails like margaritas, daiquiris, and frosé sk...

Large-Format Cocktail and Batch Prep Checklist for Bars

Large-Format Cocktail and Batch Prep Checklist for Bars When summer crowds hit, speed and efficiency...

Summer Bar Inventory Checklist for Restaurant and Bar Managers

As temperatures rise and customer demand shifts, bar and restaurant operators need to adapt their in...

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