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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Ryan Philemon

Ryan Philemon

10 Traits to Look for When Interviewing Bartenders

Searching for the right bartender can seem like searching for that pot of gold that’s supposed to be...

Restaurant Daily Closing Checklist Examples

For many restaurants and bars, closing shifts can be incredibly busy and chaotic. At the end of a sh...

Media for Restaurants: Instagram Post Ideas

Social media is a big part of your marketing puzzle in the modern era. Unless you’re a well-establis...

Menu Creators for Restaurants

First impressions are everything, and your menu is one of the biggest parts of your grand introducti...

Floor Plan Creator For Restaurants

Creating a floor plan is more involved than it might initially seem. You’re not only creating an aes...

Sales per Labor Hour and Other Restaurant Metrics

Your restaurant’s success depends on your ability to run a business. Having access to your metrics c...

Scripts for Greeting Guests and Presenting the Menu

Customer satisfaction is what rules your restaurant or bar. Service inconsistencies and forgetfulnes...

The Open Hand Service Method: Creating an Unforgettable Dining Experience

In the competitive world of restaurants, it is crucial to distinguish yourself from others to achiev...

Gratuity vs. Tip: Debating Automatic Gratuity in Restaurants

Gratuity and tipping are synonymous with the service industry. It’s one of the many things that keep...

A Dash of Bitters Goes a Long Way: Revamping Your Cocktail Menu

Defined as ‘spirits infused with herbs and spices’, bitters as we know them today are popular additi...

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