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The Craft

Resources, guides and inspiration for the modern day beverage professional.

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Ryan Philemon

Ryan Philemon

February 2023: New Beer, Wine and Spirit Releases

As Provi publications, the award-winning online magazine SevenFifty Daily and Beverage Media Group’s...

Questions to Ask a Mixologist: Bartender Interview Questions

Going through the process of hiring a new bartender can be an interesting one. You might find who yo...

How to Price Drinks in Your Bar

Pricing your drinks can sound like a tricky task at first, especially when adding more complex cockt...

What is Inventory Variance and Why is it Important?

Variance in your inventory is a completely normal part of running a bar or restaurant. We’ve all acc...

Basic Beer Knowledge For Servers

Beer has been a popular drink for centuries, being a significant industry throughout history. In the...

All Hail the Pumpking! See the Top-Selling Pumpkin Beers This Season

The wind’s howling, leaves are rustling, black cats are prowling...and everyone’s buying pumpkin bee...

10 Top-Selling Bourbon Brands on Provi

Fall has officially arrived and whiskey sales are booming. Whiskey is now the largest category of li...

Everything You Need to Know About Cognac

In the wide world of fine spirits, cognac is becoming an increasingly popular option. In fact, cogna...

Cannabis and Alcohol: The Hazy Future of Weed in the Alcohol Industry

Combining alcohol with weed is basically a tradition as old as time . Now, with legalization sweepin...

13 Must-Have Apps for Your Bar or Restaurant

There’s no getting around it: the digital age has revolutionized just about every industry and resta...

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