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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Georgia Bar Trends 2026: What Operators Are Searching for Spring

The Provi search data is in. Georgia operators are shifting their buying priorities, and spring is d...

Spring Drink Trends to Watch: Mezcal, Rising Sparkling Regions, and Bold New Flavors

Mezcal searches in Nationwide grew 22% in March. Sparkling wine from lesser-known regions are in the...

Build a Profitable Zero-Proof Cocktail Program

Non-alcoholic cocktails have crossed from trend to expectation. Guests who don't drink, or who drink...

Gen Z Drinking Trends: How Bars Can Respond

Gen Z goes out more than you think. They post constantly, chase experiences, and care about what's i...

Using Beverage Data to Build Smarter Drink Menus

A data-first playbook for engineering profitable, guest-friendly beverage menus.

802Spirits + Provi: Bringing Online Spirits Ordering to Vermont Licensees

For Vermont’s bars, restaurants, grocery stores, and beverage retailers, managing wholesale alcohol ...

Indiana Beverage Ordering Online: A More Streamlined Way to Manage Wholesale Orders

Navigating the landscape of beverage distribution, particularly within Indiana, requires a nuanced u...

Surviving Slow Season: Traffic Driving Tips for Bars & Restaurants

The holidays are over. The Champagne corks have been swept up, the gift cards have been spent, and y...

Your Dry January Playbook: How to Profit from Sober-Curious Guests

January 1st brings resolutions and for a growing number of your guests that means putting down the g...

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