THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers have a versatile palette, eager to chase trends like non-alcoholic spirits and spiked kombucha. The bev...

Bar Profitability: How to Price Beer, Wine & Spirits to Increase Sales

Bar menu pricing can be a rather tricky and fickle process. You want to set prices that won't drive away your customers, but you also need to make a profit on your business to continue to grow. How ca...

Bar & Restaurant Best Practices: Improving & Maintaining Cleanliness

With more people buying their alcohol from a liquor store and eschewing crowded areas, what can a bar or restaurant do to bring health-conscious patrons back to their establishment? Improve and mainta...

Restaurant How-To: Cut Costs Without Cutting Corners

You can call it being thrifty, frugal, or just plain savvy, but every business owner wants to save money, especially in the current climate. Additionally, they want to cut costs while not having a det...

Restaurant Upselling Techniques That Actually Work

Good upselling practices are key to making your bar or restaurant more profitable. But did you know that the right tactics can also boost your customer’s experience and help build loyalty among your c...

A Bar Manager's Guide to a Socially Distanced Halloween

The COVID-19 pandemic is changing the way that the service industry operates. As fall approaches and more people focus on the holidays ahead, it’s time to start planning for a social-distanced Hallowe...

Post-Pandemic: 6 Fourth of July Tips for Bar Managers

Although it’s a little too soon to say the restaurant industry (or any industry for that matter) has cleared the Coronavirus outbreak, we are seeing progress each and every day. Now, more states have ...

7 Tips to Boost Employee Loyalty at Your Restaurant

In an industry as competitive as Food and Bev, boosting employee loyalty is ongoing battle. Aside from the number on their paycheck, it’s important that the staff feels that their time spent at work i...

A Bar Manager's Guide to Rehiring Furloughed Employees

Chances are, you’ve had to furlough some of (if not most of) your employees during the Coronavirus outbreak. And although furloughing isn’t easy for either the employer or the employee in question, th...

Kitchen Confidential: Perfecting To-Go Cocktail Delivery

The idea of a cocktail to-go has always presented a bit of a head-scratching, “What if?” scenario for bars and restaurants. But as the novel Coronavirus outbreak runs its course, the age of the to-go ...

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