The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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How to Manage & Improve Online Reviews for Your Restaurant or Bar

In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging...

A Bar Manager's Guide to a Socially Distanced Halloween

The COVID-19 pandemic is changing the way that the service industry operates. As fall approaches and...

7 Ways to Support Your Essential, On-Site Staff

In most parts of the country, restaurants are feeling the pain -- even more so than other industries...

What the CARES Act Means for Your Restaurant

On March 27, the US Government signed into action the Coronavirus Aid, Relief, and Economic Security...

Beverage Industry COVID-19 Resources

In hopes of taking some of the stress you may be having off your back, we've compiled a list of help...

How Restaurants Can Leverage Delivery Apps Amid COVID-19

Like it or not, food delivery services like Grubhub and UberEats are here to stay. The rising consum...

COVID-19 Restaurant Relief Funds By State—Act Now

Now more than ever, restaurants and small businesses are in need of our help! We're listing out all ...

Last-Minute Valentine's Day Ideas For your Bar or Restaurant

You might as well start ordering champagne and strawberries now.

6 Tips on Surviving New Years Eve at Your Bar or Restaurant

Ah, New Year’s Eve... For better or for worse, we meet again. For the laypeople, that may mean a tim...

The Slow Season: A Restaurant Survival Guide

The hospitality business is a seasonal one, there’s no doubt about that. One minute we’re turning pe...

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