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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Upselling Techniques for Bars and Restaurants

Good upselling techniques are key to making your bar or restaurant more profitable. But did you know...

New Beer Releases: September 7th - 12th

Pumpkins. Flannel. Soup. That's right everybody—it's fall! Well, kind of. No doubt, the food and bev...

How to Build a Fall Drink Menu that Sells

Like most establishments when Autumn rolls around the corner, you're probably looking to revise your...

7 Ways to Increase Bar Profit Using Leftover Inventory

The seasons are a-changin', and that means it’s out with the old and in with the new. Each spring an...

How Hand Sanitizer Saved One Florida Distillery

If you had told Camden Ford last year that his Florida-area distillery would be churning out hand sa...

How Innovative Tech is Fueling the Craft Beer Industry

For an industry as old as beer brewing, the beer world’s ability to keep up with the times is almost...

New Beer Releases: August 1st - 15th

Guess who decided to show up to the party this week? Oktoberfest beers. Hard to believe it's THAT ti...

How Local Distilleries are Coping in the Age of the Coronavirus

As you can imagine, Covid-19 has been extremely disruptive to the hospitality industry, which has, i...

How Beverage Brands Maximize Their Social Media Presence

Now, more than ever, being on social media is necessary in order to be a successful beverage brand. ...

Boost Profits With These 3, Easy Restaurant Patio Ideas

Do you hear that? It’s the sound of vitamin D deficient patrons emerging from their coronavirus hibe...

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