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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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  • by: The Provi Team
  • 4 min read

Recipes: Banana Alcohol Drinks

The Provi Team

The Provi Team

Recipes: Banana Alcohol Drinks

Summer is quickly coming to an end, but partiers everywhere continue to cling to warm-weather nostal...

Caipirinha Recipe

The Brazilian food and beverage scene has given birth to a number of iconic and culturally significa...

Blue Hawaii Cocktail

As clear and blue as the ocean in which its namesake sits, the Blue Hawaii is a popular favorite at ...

Guide to Bordeaux Wine

Bordeaux, like Champagne, is a regional term that has become synonymous with different varieties of ...

6 Emerging Wine Regions for Your Beverage Program

You already know the usual suspects of the wine world, including the South of France, Argentina, Ita...

How to Create a Seasonal Menu that Boosts Sales

Whether the season is moving from summer to fall or winter to spring, you will want to maintain a se...

Everything You Need to Know about Marijuana-Infused Beverages

The dusty old stigma of "marijuana = bad" is beginning to drift away. As more and more states contin...

Profitable Spring Cocktail Ideas to Increase Restaurant Sales

Spring is once again upon us, and that means it is time to refresh your menu. Leave the cold weather...

Beyond Resilience: The Black-Owned Beverage Business Boom

The modern beverage marketplace prioritizes choice, flexibility and variance. Today’s consumers have...

The Ultimate Liquor Pricing Guide for Bar Managers

If you're wondering "how to price liquor?" then you've come to the right place. Pricing beer, wine a...

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