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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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The Atrium is Building a Disneyland for Content Creators

In an era where “content is king,” Terry Brantley, managing member of the Atrium, understands that p...

Running A Tight Ship: A Bar Staff Training Guide

Keeping your bar staff at the top of their game is vital to running a successful bar. Even experienc...

Bar Accounting and Inventory Guide

Accounting for bars and restaurants can be daunting. They have high inventory turnover rates and may...

Budget Best Practices for Your Food and Beverage

A solid food and beverage budget strategy is vital for a restaurant or bar to survive. Without one, ...

Best Bartending Tips from Those Behind the Bar

Being a great bartender requires more than just knowing to shake a Mai Tai or stir a Manhattan. A ba...

The Bar Necessities: Must-Have Bar Equipment

The shelves are lined with bottles, the coolers are stocked with beer and the kegs are primed and re...

Recipes: Banana Alcohol Drinks

Summer is quickly coming to an end, but partiers everywhere continue to cling to warm-weather nostal...

See How One Sports Bar Got an Unexpected Sales Boost from Pandemic Change

Making the smart technology choice to use Provi is just one of the ways bars and restaurants are imp...

Caipirinha Recipe

The Brazilian food and beverage scene has given birth to a number of iconic and culturally significa...

Blue Hawaii Cocktail

As clear and blue as the ocean in which its namesake sits, the Blue Hawaii is a popular favorite at ...

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