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The Craft

Resources, guides and inspiration for the modern-day beverage professional.

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Maggie Mahar

Maggie Mahar
Writer and Chicago native. Has a greeting card for every occasion. Plant mom and Provi employee since 2017. Marketing Manager.

Bar Concepts: On Trendy Vs. Trendy --A Handy Roadmap

It’s 2019. The cocktail renaissance boomed a few years ago, and has since pleasantly matured into a ...

5 Celebrity Alcohol Brands That Aren't One-Hit Wonders

There’s no shortage of celebrity-endorsed booze out there. For some segment of the population, celeb...

Mexico's 3,000-Year Fight to Protect Tequila's Cultural Status

For a lot of folks out there, tequila is the ‘wild child’ in the spirits family. It’s got an (admitt...

New Beer Releases: August 17th - August 31st

We've got limited edition releases. We've got collaborations. We've even got a beer that was inspire...

The Drunken Midnight Ride that Saved American Rum

In most American classrooms, students learn about Paul Revere’s midnight ride -- about his warning t...

Japanese Whiskey is Running Dry: Here's What it Means for You

Certainly, there was once a time when good whiskey came exclusively from Scotland, Ireland, or Ameri...

Libation Celebration: The Ultimate Guide to International Beer Day

These days, it seems like America has a pretty good handle on all things hoppy and brewed. But, Augu...

New Beer Releases: August 3rd - August 17th

They're here. The Oktoberfest beers are officially here. We're not sure if that makes you ridiculous...

Virtue is Making America's Best Cider

America’s revitalized interest in cider isn’t exactly a secret, and it’s certainly not breaking news...

Area 51: What to Serve Aliens & Why

In celebration of both the culture of UFOs and of aliens in general, we’ve put together some recomme...

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