THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

Beyond Resilience: The Black-Owned Beverage Business Boom of 2020

The modern beverage marketplace prioritizes choice, flexibility, and variance. Today’s consumers have a versatile palette, eager to chase trends like non-alcoholic spirits and spiked kombucha. The bev...

4 Creative Strategies to Increase eCommerce Traffic

So, you’ve got your products listed on your Storefront. You’ve got beautiful, high-resolution images and snappy copy. Now what? Granted, your Storefront will be viewed by thousands of beverage buyers....

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