After college, Taylor Katzman, CEO of Provi, joined a technology startup to help scale the company’s sales arm. When it was acquired, Katzman moved to Chicago so his wife and father-in-law could start Rhine Hall Distillery, a fruit brandy distillery.
“It was then that I realized this enormous, and complex, industry is operating through pen-and-paper and there was a huge opportunity to better connect buyers, distributors and suppliers using technology.”
One of the first employees for Drizly, Katzman’s job was to scale their go-to-market in the Midwest. He said the job helped him learn how to turn an idea into a solution to help the overarching growth of the sector. He started Provi in 2016, fusing his backgrounds in beverage and technology to simplify the process of ordering wholesale alcohol by connecting buyers, distributors and suppliers. With its online marketplace, the company streamlines the beverage ordering process between retailers and distributors via its communication system, allowing restaurants, bars and stores to order their beverages.