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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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CHICAGO – Aug. 15, 2025 - Provi, the largest B2B online marketplace for the beverage alcohol industry, is proud to announce they have joined Women of the Vine & Spirits as an Associate Corporate Member. Women of the Vine & Spirits is the leading mission-driven membership organization comprised of women and men who are committed to empowering and advancing women in the beverage alcohol industry. 

“As our industry continues to evolve, education and access to insights are critical to making smart, forward-thinking business decisions,” said Christina Stella, SVP of Supplier Partnerships at Provi. “This partnership with Women of the Vine & Spirits gives us a platform to connect with industry leaders and foster meaningful dialogue that benefits businesses and professionals across the beverage alcohol space.”

As part of the membership benefits, Provi will be hosting a digital trade marketing Live Chat series on the Women of the Vine & Spirits platform. The focus will be on helping the broader beverage alcohol industry understand how digital tools can drive business growth, improve efficiency, and strengthen relationships between suppliers, distributors, control states, and retailers.”

To learn more about Provi, please visit provi.com.

About Provi:

Provi is the largest online B2B marketplace that simplifies the complex process of ordering wholesale alcohol by connecting buyers, distributors, and suppliers. Active in all markets throughout the U.S., Provi’s robust online marketplace improves communication and efficiency between on- and off-premise buyers and distributors. Provi's suite of offerings also includes the Beverage Media properties with an industry legacy dating back to the repeal of prohibition, along with SevenFifty Daily, an award-winning industry publication discussing the beverage alcohol business and culture.

 

About Women of the Vine & Spirits
Women of the Vine & Spirits (WOTVS) is the leading mission-driven global membership organization comprised of women and men who are committed to empowering and advancing women in the beverage alcohol industry. By championing women in the workplace, WOTVS is dedicated to shaping the beverage alcohol industry where the talents and perspectives of all women are not only valued but serve as a driving force for success and growth. For more information, please visit womenofthevine.com

 

Corporate Membership Contact:

Nicole Anderson 

nicole@womenofthevine.com

703-606-2128

 

Media Contacts:

Women of the Vine & Spirits

Olivia Campbell

olivia@womenofthevine.com  

(323) 610-2322

 

Provi

Kelley McGann

kelley.mcgann@provi.com

(845) 494 - 3784 

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