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The Craft

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The Provi and SevenFifty integration creates an expanded marketplace that brings together up-to-date pricing, content and product information from over 1,200 distributor portfolios across the country

CHICAGO, June 1, 2022 - Provi, the leading B2B ecommerce marketplace in the beverage alcohol industry, announced today it has completed the first phase of integration between Provi and SevenFifty for its new expanded marketplace. The integration brings Provi’s and SevenFifty’s distributor portfolio data into a single, best-in-class marketplace for all three tiers of the industry. In order to create a more streamlined and simplified experience for on-premise and off-premise buyers and distributors, Provi will offer a single login and experience for buyers nationwide by the end of 2022. The SevenFifty distributor platform, used by thousands of reps every day, will remain unchanged, continuing to offer a robust set of sales tools and content services.

“Provi and SevenFifty have the shared goal of better connecting all three tiers of the beverage alcohol industry,” said Taylor Katzman, founder and CEO of Provi. “SevenFifty has spent the last decade thoughtfully building innovative tools for distributor sales reps while creating a highly detailed wine and spirits content database. Integrating these distributor portfolios into Provi’s marketplace brings us one step closer to providing a more thorough and efficient experience for both on- and off-premise buyers.”

In January, Provi announced it was joining forces with SevenFifty to create a unified and expanded marketplace for the beverage alcohol industry. The integration comes with a shared focus on digital transformation and will provide a robust ecommerce marketplace and distributor toolkit to streamline operations for licensed buyers and distributor sales reps. 

“With this integration, we will now be able to offer more than 1,200 distributor portfolios and over 700,000 products with pricing information on Provi, which creates a better experience for buyers nationwide,” said Katzman.

The full integration will have a phased rollout with a commitment to providing the utmost customer service throughout the transition period of moving on- and off-premise buyers into the expanded marketplace.


About Provi (www.provi.com)
Provi is the leading B2B ecommerce marketplace for the beverage alcohol industry. Active in 35 states, Provi’s robust, online marketplace improves communication and efficiency for retailers, distributors and suppliers. As of 2022, 10 percent of licensed retailers in the U.S. are on the marketplace. Founded in 2016 and headquartered in Chicago, Provi has received a total of $125 million in funding and is valued at $750 million and has been named an Emerging Unicorn by Cruchbase. The company received Built In Chicago’s Best Places to Work recognition in 2021. In 2022, Provi joined forces with SevenFifty to provide a robust ecommerce marketplace and distributor tool-kit, aiming to streamline operations for licensed retailers, distributors and their sales representatives. Discover how Provi is digitally transforming the beverage alcohol industry at www.provi.com.

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