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The Craft

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Live Virtual Discussion Scheduled for April 25, Featuring Founders and Executives from NBWA, WSWA, Silicon Valley Bank, and Enolytics

CHICAGO, April. 16, 2024 - Provi, the largest online marketplace for the beverage alcohol industry, and SevenFifty Daily, an award-winning online magazine about the business and culture of the beverage alcohol industry, announce their next installment of the “Beyond the Glass” roundtable series titled, "Unveiling Industry Insights: Trends Shaping the Beverage Alcohol Landscape," scheduled for Thursday, April 25 at 1:00 PM ET.

Moderated by Courtney Schiessl Magrini, Editor-in-Chief of SevenFifty Daily, panelists include Lester Jones, Vice President, Analytics and Chief Economist, National Beer Wholesaler Association (NBWA); Danny Brager, Industry and Wine and Spirits Wholesaler Association (WSWA) SipSource Analyst; Cathy Huyghe, Co-Founder & CEO, Enolytics; and Rob McMillan, EVP & Founder, Silicon Valley Bank Wine Division.  

The discussion will highlight insights from industry experts, providing essential data and invaluable perspectives into the ever-evolving dynamics of the beverage alcohol industry. Panelists will delve into the economic landscape, covering wine, spirits, and beer, to explore future trends and gain profound insights into the industry's trajectory.

"In recent years, the beverage alcohol industry has witnessed significant economic shifts," noted Schiessl Magrini. "With distributors, suppliers, retailers, and key stakeholders trying to navigate the implications of emerging trends, which have resulted in profound business shifts, we're thrilled to facilitate an engaging conversation with leading experts in the field."

In 2023, Provi and SevenFifty Daily introduced “Beyond the Glass,” a series dedicated to uniting industry leaders for the exchange of insights and ideas that foster community growth and advancement. 

The “Beyond The Glass” series welcomes participants across the beverage alcohol and hospitality sectors. Interested individuals can register at no cost by visiting provi.com/beyondtheglass.



About SevenFifty Daily (www.sevenfiftydaily.com)

SevenFifty Daily is an award-winning online magazine about the business and culture of the beverage alcohol industry. We analyze the issues people are talking about, uncover new insights and innovations, and explore the people, places, and traditions beyond the bottle. Covering the three tiers of the alcohol industry, we connect a global community of drinks professionals, creating a space that fosters conversation and a platform for showcasing the people and ideas moving the industry forward.


About Provi (www.provi.com)

Provi is the largest online marketplace that simplifies the complex process of ordering wholesale alcohol by connecting buyers, distributors and suppliers. Active in all markets throughout the U.S., Provi's robust, online marketplace improves communication and efficiency for on- and off-premise buyers, distributors and suppliers. Founded in 2016 and headquartered in Chicago, Provi joined forces with SevenFifty in 2022, which included the Beverage Media properties with industry legacy dating back to the repeal of prohibition, along with SevenFifty Daily, an award-winning industry publication discussing the beverage alcohol business and culture.

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