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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Memorial Day weekend marks the unofficial start to summer. As the days get longer and hotter we collectively look forward to spending our hours of leisure sipping on a refreshing cocktail or two. The best part is that summer drinking is no longer confined to coolers full of melted ice and semi-cold beers. Despite being laid out on backyard porches, we want to transport ourselves to lounging on pebble beaches along the Amalfi coast. Hence, these early summer days call for a spritz: the perfect amalgamation of wine and sparkling mineral water, garnished with a large wheel of fruit. Now, with the monumental rise of the ready-to-drink (RTD) category, this spritz dream is even more accessible.

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The Rise of Ready-to-Drink Spritzers and Why It’s The Perfect Summer Drink

The RTD category has seen stratospheric growth in the last five years, making inroads in the overall market share that beer dominates. So much so, that major beer brands have acquired and introduced their own RTDs to the market with great results. Since 2017, the RTD market has grown 5.4 percent on average annually, and is expected to be worth $85B by 2030

The market is strong thanks to red-hot consumer demand, especially from younger generations and consumers just entering the alcoholic beverage market. According to BevAlc Insights’ by Drizly, Millennials hold the largest share of RTD purchases on Drizly (62 percent of share), followed by Gen X (23 percent) and Gen Z holding nine percent of share. Cathy Lewenberg, chief operating officer at Drizly, confirms that “the rising popularity of ready-to-drink cocktails isn’t slowing down anytime soon.”

This is on par with recent Provi marketplace data that shows the steady growth in RTDs. Pre-mixed cocktails saw the largest increase in market share, outpacing beers like pale lagers, amber ales and golden/blonde ales, while hard seltzers saw the third-largest increase in market share in the overall beer and hard seltzer category. As RTDs continue to diversify flavors and types, their growth becomes exponential. 

The canned spritzer or “spritz” lies in the RTD category and brands are rolling out new versions of the refreshingly effervescent cocktail to much fanfare. Let’s take a closer look at some of our favorite canned spritzers that are perfect for summertime sippin’.

Top 5 Canned Spritz For Summer

  • Romona Blood Orange Wine Spritz
  • Sprezza Bianco Spritz 
  • Lyre's Amalfi Spritz Non-Alcoholic
  • Dante NYC x Five Drinks Summer Spritz
  • Cool Cat Grapefruit Wine Spritzer

Romona Blood Orange Wine Spritz

352455Romana Blood Orange Wine Spritz features a lightly sparkling organic Sicilian wine made with Zibibbo grapes mixed with organic blood orange juice. It’s made with high-quality organic ingredients, sustainable production methods, no refined sugar, no gluten and no artificial flavors. At 7% ABV, this spritz in a can is an easy daytime sipper that will refresh your palate and transport you to Isola Bella beach in sunny, seaside Taormina. 

ABV: 7%
Tasting Notes: Citrus zest, raspberries, blood orange & hibiscus.

Shop Romona on Provi

Sprezza Bianco Spritz

301814-1This is Sprezzatura in a can. Mancino Bianco, Scrappy's Bitters, mineral water and carbonation are blended to form this dry and fresh citrus spritz from Sprezza. It’s packed with a bouquet of flavors, such as mint, ginger and elderflower and includes a long, crisp orange and grapefruit finish. Inspired by 1950s-era aperitivo producers who experimented with carbonating their aromatized wines, Sprezza has mastered the art of the bottled (or canned in this instance) spritz decades later.

ABV: 5%
Tasting Notes: Dry, bubbly, refreshing. Floral alpine palate of angelica, chamomile, elderflower, gentian and mint. Finishing on notes of bitter orange, ginger and pink grapefruit peel.

Shop Sprezza on Provi

Lyre’s Amalfi Spritz Non-Alcoholic

621990Spritzers can and should be enjoyed by all. That’s why Lyre’s has introduced this unique product that’s been crafted to capture the essence of a sparkling spritz with flavors that are distinct & contemporary and with none of the intoxicating nature of alcohol. The Amalfi Spritz can stand on its own as a refreshing, invigorating cocktail enjoyed at any time, day or night.

ABV: 0.0%
Tasting Notes: Bittersweet orange, rich peach, rhubarb and elderflower combine to finish dry and refreshing.

Shop Lyre's on Provi

Dante NYC x Five Drinks Summer Spritz

 

565779From one of the most clouted cocktail bars in the world comes this brilliant collaboration with Five Drinks Co. This summer spritz in a can is a bright, crisp cocktail of fresh cucumber, elderflower and citrus, combined with a cool measure of gin. It’s a floral and lightly herbal spritz that is clean, delicious and tastes of summer. At 12.5% it’s on the higher end of this list in terms of ABV, but that shouldn’t stop anyone from enjoying it on a hot day, picnicking in Brooklyn’s Prospect Park.

ABV: 12.5%
Tasting Notes: Cucumber, elderflower and citrus with a slight herbaceousness.

Shop Dante NYC x Five Drinks on Provi

Cool Cat Grapefruit Wine Spritzer

610586This wine spritzer from Cool Cat features Sonoma California Pinot Grigio wine with natural grapefruit flavors and carbonated water in a stylish go-anywhere can. Best enjoyed straight from the can, it also makes a delicious mixer for your favorite cocktail recipes.

ABV: 6.9%
Tasting Notes: Grapefruit and honeysuckle with a touch of tropical fruit, honey and spice.

Shop Cool Cat on Provi

 

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