Provi Pulse: Beverage Alcohol Report 2021 Year in Review

What's Inside the Review

As a group of analytics enthusiasts working with the fastest-growing B2B marketplace in the beverage alcohol industry, we've scoured the treasure trove of Provi data to bring you these insights. It’s been a true adventure of a year and while there are dozens of key themes we’ve observed, our review will focus on:

The Return of the On-Premise

The explosive growth and acceleration of B2B ecommerce throughout the beverage alcohol industry helped drive the return.

Top Categories & Brands

Interesting numbers from top performers across high-growth industry categories.

Growth of Non-Alc Beverage

The rapid growth of the low-ABV and non-alcoholic beverage category has it outpacing traditional alcohol products! How is this blurring the lines between traditional beverage and beverage alcohol competition?

Latest from The Craft

The ultimate resource for alcohol beverage news, trends and data reports.

The History and Rise of the Aperol Spritz

Corey Hines May 23, 2023

Data Insights Beverage Program

There's something about a hot afternoon that makes you want to be somewhere slower. A café in the Veneto. A sidewalk table in SoHo. A glass of something cold, bitter, and fizzy sweating in your hand.I...