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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

  • by: Maggie Mahar
  • 15 min read

New Beer Releases: August 1st - 15th

Guess who decided to show up to the party this week? Oktoberfest beers. Hard to believe it's THAT time of year again. I, for one, was quite surprised to see halloween candy lining the shelves of my local grocery store. Doesn't it feel like fall is pushed on us earlier and earlier every year? Anyhoo, there's a whole lot more to this week's line up than just Marzen-style beers. From a tropical wheat beer brewed with mustard (yes, really) to a mouth-puckering fruit punch sour, this list does not disappoint! 

By the way, are you or someone you know releasing a new beer in the coming months? We'd love to include you in our roundup of releases. Let us know by filling out this form. Cheers! 🍻

8/1 | Oskar Blues French's Mustard Beer

Mustard-Beer-Can-Render-1Tropical Wheat Beer | 5.2% ABV

This is mustard that's sipped, not squeezed. For National Mustard Day, we created the brightest brewski you'll ever taste, perfect for summer barbecues. It's a semi-tart tropical wheat beer infused with citrus fruits to complement French's Classic Yellow Mustard. The flavor includes hints of key lime, lemon, tangerine, and passion fruit to create a tart, refreshing match for the spice and zip of mustard. Grab a can and see for yourself. After all, it's mustard o'clock somewhere.

Available in 12oz cans

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Melvin Brewing Back in da Haze

Screen Shot 2020-08-06 at 1.15.59 PMHazy IPA | 6.5% ABV

We decided to tone it down just a touch, and laid down this crushable groove with Sabro, Citra and Mosaic hops, bringing tropical dreamsicle flavors to keep your taste buds dancing.

Available in 12oz, 16oz and 19.2oz cans

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8/1 | New Holland Hazy River

48183beer-hazyriver-can-2020New England Style IPA | 5.9% ABV

A true testament to our brewers’ expertise and their passion for innovation, Hazy River is smooth and juicy with a beautiful hazy-golden appearance.

Available in 12oz cans

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8/3 | Flying Dog Brewery Vicious Hook

721273531.vicioushook.6pack.smaller-768x827Fruit Punch Sour | 5.3% ABV

Vicious Hook is a one-two combo of sweet and tart that stuns you with a pucker punch. Pitched as a part of the company’s Brewhouse Rarities program, Vicious Hook started off as a mere twinkle in the eye of a Flying Dog employee. Once developed, those lucky enough to try early samples begged for more. Vicious Hook delivers on its fruit punch promise, offering a perfect balance of sweetness and tartness.

Available in 12 oz. bottles

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8/4 |
Jack's Abby Copper Legend

beer-copperlegend-can-08242017bOctoberfest | 5.7% ABV

Celebrate Octoberfest with this malty, smooth and exceedingly drinkable lager. Copper Legend is the perfect beer for creating legendary times with legendary people. Raise a can to Honor Today’s Legends. Brewed with noble hops. Prost!

Available in 16oz cans

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8/7 | Key Brewing Triptych #2

Screen Shot 2020-08-06 at 1.25.17 PMHazy NEIPA | ABV is TBD

The next beer in our hazy NEIPA lineup, Triptych #2, is here for a limited time! More details are soon to come!

Available in 12oz cans

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8/7 | Cascade Brewing Honey Ginger Lime

HGL-CANSSour Rye Ale Aged in Oak Barrels | 6% ABV

Honey Ginger Lime features sour rye ale aged in oak barrels and foudres for up to 10 months with candied ginger and lime zest, followed by a late infusion of fresh ginger, more lime and local wildflower honey. Lightly sour with a kiss of honey sweetness, Honey Ginger Lime offers an ideal balance of complexity and refreshment.


Available in 12oz cans

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8/7 | Cascade Brewing Honeycot

image-of-Honeycot-courtesy-of-Cascade-BrewingBarrel-aged Sour Blonde ale | 7.1% ABV

Cascade’s Honeycot features sour blond ale aged in oak wine barrels for up to 16 months with fresh Northwest-grown apricots and a late addition of local wildflower honey. 

Available in 12oz cans

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8/7 | Belching Beaver / Karl Strauss
High Hazy IPA

EenuubRVoAEzTAaHazy IPA | 6.7% ABV

With a very mild bitterness, balanced body, and a pillowy-soft mouthfeel - this hazy IPA delivers extreme hop character that will definitely meet all hopheads’ high expectations.


Available in 16oz cans

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8/7 | Boomtown Brewery Lil’ Mo

btb-limmo0720-lr-007___05215202781Hazy IPA | 7% ABV

With summer quickly coming to an end, Lil’ Mo intends to finish the season strong by featuring aromas of Tropical Fruit and Citrus, as well as flavors of Dragonfruit, Papaya, and Grapefruit. Despite traveling being the last thing on the minds of many right now, with a 7% ABV and 35 IBU, this new release is likely to transport one to their dream destination.


Available in 16oz cans

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