The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Just like whiskey gets better with age, so too do the flavors and varieties with each passing year. But how long can a liquor thrive? In the case of America's spirit, bourbon will never go out of style. The bourbon category sold on Provi throughout 2021 had a 5.2x year-over-year (YoY) growth. So what brands came out on top? Let's check out the top 5 that rounded out the category.

top5 bourbon5. Old Forester Classic 86 Proof

Crafted and first distilled in 1870, Old Forester claims to be the only bourbon still brewed by the founding family before, during and after prohibition. Sharp and sweet, if you want a "classic" bourbon, you can't go wrong with this bottle.

4. Jim Beam Bourbon Whiskey

Is there anything more synonymous with bourbon than the name Jim Beam? As the number one selling bourbon in the world, you'd be hard pressed to find a better suiting name. From corn farmer to master distiller, Jim Beam sold the first barrel in 1795 and the rest is history.

makers mark3. Maker's Mark Bourbon Whiskey

If you know bourbon, you know the red wax top that adorns every bottle of Maker's Mark. With a delicate seal just begging to be broken, each bottle is made with care and by hand to produce bourbon that can be consumed in 6 to 7 years. As they say at the distillery, "if we could make it quicker, we wouldn't." How's that for attention to detail?

2. Bulleit Bourbon

The young buck of our top 5, Bulleit was established in 1987 but quickly became one of the fastest-selling bourbon brands in the country. Adopted by many bartenders as the bourbon of choice, this spicy and bold variety sits well in a cocktail, on its own or with ice.

woodford reserve1. Woodford Reserve Kentucky Straight Bourbon Whiskey

Woodford Reserve is Provi's top bourbon seller across 2021! First distilled in 1812, Woodford Reserve comes from a distillery that now claims distinction as a National Historic Landmark. This premium small batch of bourbon finds its fans in bourbon purists and dabblers alike, and won't break the bank, either.

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