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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Marketing Plan

Foster brand loyalty and drive more guests through your doors.

The key to a successful bar and restaurant business lies in a powerful marketing strategy. With our guide as leverage, you can build a marketing strategy that boosts brand awareness and drives repeat guests.

Here's what's inside

  • An in-depth guide on how to build a robust bar and restaurant marketing plan
  • How to perform a SWOT analysis and establish your target market and market positioning to include in a business plan
  • Digital and traditional marketing strategies that are proven to work