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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Conscious Consumption

What's inside the report

As a group of analytics enthusiasts working with the fastest-growing B2B marketplace in the beverage alcohol industry, we've scoured the treasure trove of Provi data to bring you these insights. The insights in this report are based on Provi sales data from Q3 2022. The dataset is compiled from approximately 10% of the on- and off-premise across multiple markets in the US.

Here are a few highlights:

  • No- & Low-ABV Brands Aren’t Just for Teetotalers — They’re One of the Fastest-Growing Subcategories in the Industry
  • Sustainability is a defining element of the conscious consumer and brands have taken notice
  • Organic products are top of mind for brands and consumers, too
  • Diversity and inclusion are at the heart of the conscious consumer’s purchase decision