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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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2023 Trends-1

The Beverage Alcohol Trends That Shaped Buyer Behavior in 2022

This year's report dives into everything from the explosive growth of ready-to-drink (RTD) to the impact of viral trends on social media. We also look at the evolution of the beverage alcohol ecommerce as a whole, and how all of these trends collectively influence how on- and off-premise buyers manage inventory and order wholesale alcohol for their businesses. Here's a glance at what's included in the Provi Pulse Report. 

What's in the report


Trending Up

Sales across RTD Canned Cocktails Accelerate

Consumers Want More Premium Products

Why Premiumization Continues Its March Across Beverage Alcohol

Going Viral

How On- and Off-Premise Buying Behavior is Shaped by Pop Culture

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Beverage Alcohol Technology Evolves

On The Rise

How Conscious Consumption is Driven by Sustainability, Minority-Owned and No- and Low-ABV