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Provi Pulse Annual Report: Beverage Alcohol Trends in 2022

The Beverage Alcohol Trends That Shaped Buyer Behavior in 2022

This year's report dives into everything from the explosive growth of ready-to-drink (RTD) to the impact of viral trends on social media. We also look at the evolution of the beverage alcohol ecommerce as a whole, and how all of these trends collectively influence how on- and off-premise buyers manage inventory and order wholesale alcohol for their businesses. Here's a glance at what's included in the Provi Pulse Report. 

What's in the report

  • Trending Up — Sales across RTD Canned Cocktails Accelerate
  • Consumers Want More Premium Products — Why Premiumization Continues Its March Across Beverage Alcohol
  • Going Viral — How On- and Off-Premise Buying Behavior is Shaped by Pop Culture
  • Click to Add to Cart — Beverage Alcohol Technology Evolves
  • On The Rise — How Conscious Consumption is Driven by Sustainability, Minority-Owned and No- and Low-ABV

Fill out the form below to access the Provi Pulse report

Corey Hines

Career bartender turned Content Marketing Manager at Provi, covering all things beer, wine and spirits.


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