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Evolving Wine Trends — Biodynamic, Sustainable Labels, Diversity and Convenience in Wine

Exploring the shifting landscape of wine preferences, packaging, and consumer choices driven by on- and off-premise buying behavior in Provi’s marketplace from Jan-June of 2023

The wine industry is experiencing a dynamic transformation as consumer preferences evolve and new trends emerge. This report, which details the first two quarters of 2023, delves into several key developments shaping the B2B wine market on Provi, highlighting the rise of Organic and Biodynamic Wines as consumers seek sustainable and natural options. Additionally, it explores the growth of Canned and Boxed Wine formats, a sign of both consumers' and the wine industry's efforts to adopt sustainable packaging solutions to reduce environmental impact. Furthermore, it explores the increasing demand for Sparkling Wines, celebrated for their versatility and ability to complement a wide range of cuisines.  

Here's what's inside the report

  • The Rise of Organic and Biodynamic Wine 
  • The Growing Demand for Sustainable Wine 
  • The Proliferation of Boxed Wine
  • The Linear Growth of Canned Wine
  • The Increased Demand for Sparkling Wine

Fill out the form below to access the Provi Pulse report on evolving wine trends in 2023

Corey Hines

Career bartender turned Content Marketing Manager at Provi, covering all things beer, wine and spirits.


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