Examining spirit category trends and retail buyer behavior in Provi’s marketplace during the beverage industry’s busiest season: OND
The months of October, November and December — referred to in the trade as ‘OND’ — is the busiest season for beverage alcohol suppliers and distributors. This is due to both seasonal shifts and the holiday months, culminating on New Year’s Eve.
During this time, consumer demand spikes as revelers celebrate in the on-premise and purchase more products in the off-premise. This demand drives retailers to stock up in greater quantities. And for suppliers, this demand offers an opportunity to get their products, especially holiday gifts, in front of retail buyers to drive end-of-year sales.
That’s why it’s important for suppliers and distributors to have insights into retail buyer behavior, particularly in the B2B ecommerce space, as retailers seek easier and faster ways to manage their beverage ordering.
Here's What's Inside the Report
- How the spirit category trends during OND
- The growing demand for sustainable & organic spirits
- The subcategories that experienced the most growth during OND
- The highest-volume ordering weeks for suppliers to know about
How buyers search for spirits in the marketplace