What's inside the report
Share analysis by category
Shifting consumer behavior is driving huge fluctuations in market share for Beer and Hard Seltzer, Wine, Non-Alcoholic and Spirits categories.
Top categories & brands
Interesting numbers from top performers across high-growth industry categories.
Growth of ready-to-drink
The rapid growth of ready-to-drink (RTD) beverages is eating away at beer’s dominating market share.