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The Craft

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

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Q1 Report

What's inside the report

As a group of analytics enthusiasts working with the fastest-growing B2B marketplace in the beverage alcohol industry, we've scoured the treasure trove of Provi data to bring you these insights. The insights in this report are based on Provi sales data from Q1 2022 compared with Q1 2021. The dataset is compiled from approximately 10% of the on-premise across multiple markets in the US. Here are a few highlights:
  • Share analysis by category: Shifting consumer behavior is driving huge fluctuations in market share for Beer and Hard Seltzer, Wine, Non-Alcoholic and Spirits categories.
  • Top categories and brands: Interesting numbers from top performers across high-growth industry categories.
  • Growth of ready-to-drink: The rapid growth of ready-to-drink (RTD) beverages is eating away at beer’s dominating market share.