Provi Pulse | Beverage Alcohol Data Report
The Latest Trends in Beer, Wine and Spirits
Beer and Hard Seltzer grew while Spirits declined, but what brands lead each category?
Whiskey grew the most market share over any other spirit—are the usual suspects to thank?
Don’t call it a fad—pre-mixed cocktails saw the largest share increase in the Beer and Hard Seltzer category
See what else is trending. View the report to learn more!
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What's Inside the Report
Share Analysis by Category
Shifting consumer behavior is driving huge fluctuations in market share for Beer and Hard Seltzer, Wine, Non-Alcoholic and Spirits categories.
Top Categories & Brands
Interesting numbers from top performers across high-growth industry categories.
Growth of Ready-To-Drink
The rapid growth of ready-to-drink (RTD) beverages is eating away at beer’s dominating market share.
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