THE CRAFT

The ultimate resource for alcohol beverage news, trends and reports for bars, distributors and suppliers.

The Bar Industry's Endless Pursuit of the Millennial Dollar

  • by: Maggie Mahar
  • On: 31, May 2019
23 min read
5 min read

The Bar Industry's Endless Pursuit of the Millennial Dollar

Way, way back in 2015, Forrester Research declared: “While some businesses must target millennials because of the nature of their products, most do not need to. When such companies do pine for twenty-...

7 min read

A Brief, Not-Too-Bitter History of IPA Beer

There are times when it feels like the IPA single-handedly carries the craft beer industry. Over the past twenty years, the hoppy style of beer has arrived and then some, becoming the genre-of-choice ...

7 min read

A Case For The Canned Cocktail

Canned cocktails. What a time to be alive.

6 min read

Derby Day Cocktails: Mint Juleps Claim to Fame

Look -- we don’t know much about horse racing, pink suits, or big hats.

6 min read

The Tequila Alternatives You Need Behind Your Bar

Don’t get us wrong -- we love a good añejo But when you look more closely at the canon of native Mexican spirits, there’s more than just tequila. Like so many places all over the world, Mexico has a r...

6 min read

Drinking, Game of Thrones Style: 3 Historical Drinks To Celebrate Westeros

Note: This article is spoiler-free.

3 Simple Ways to Build a Profitable Beverage Program

The restaurant business isn’t easy. Building a profitable beverage program can be especially tricky, given the resources (or lack thereof) that many of us are given. Whether it’s a lack of time, money...

5 min read

How Arthur Guinness Brought His Irish Beer To The World

The story of Guinness is one of bold beginnings and brave commitments, to say the very least. In the early 1700s, a generation before the Guinness family was selling beer, they were already brewing it...

5 min read

Mocktails: The Next Big Thing in Booze is Zero-Proof

First and foremost, we’re going to ditch that word. They’re no longer ‘mocktails’. Instead, top-level bartenders are opting for ‘zero-proof’ or ‘soft’ cocktails. Perhaps the new nomenclature is intend...

7 min read

Tito’s Vodka: A Craft Distillery Success Story

It was the early nineties, pre-internet, and Bert “Tito” Beveridge had found himself in somewhat of a career rut. After graduating from the University of Texas at Austin, Beveridge pursued environment...

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